Privacy Policies

Last updated: May 2025 — Applicable for Switzerland (nLPD) and the European Union (GDPR)

LSDLBoutique, operated by ALEX SMART WHOLESALE (ASWS) (5 Rue de l'Industrie, Conthey, 1964, Switzerland), operates this store and website, including all information, content, features, tools, products, and related services, in order to provide you, as a customer, with a personalized shopping experience (hereinafter "the Services"). LSDLBoutique is a store powered by Shopify, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or when you communicate with us by any other means. In case of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

The personal information we collect or process

When we use the term "personal information," we are referring to information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or made unidentifiable, so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, your location, and to the extent permitted or required by applicable law:

Contact information including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation, and other payment details. This data is processed exclusively by our certified payment providers and is never stored directly on our servers.
Account information including your username, password, security questions, preferences, and settings.
Transaction information including the items you view, place in your cart, add to your wish list, purchase, return, exchange, or cancel, as well as your past transactions.
Your communications with us including the information you include in your communications with us, for example when you send a customer service inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information about your interaction with the Services, such as how and when you access or interact with the Services.

Sources of personal information

We may collect personal information from the following sources:

Directly from you including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically via the Services including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies.
From our service providers including when we use them to implement certain technologies and when they collect or process your personal information on our behalf.
From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

To provide, adapt, and improve the Services. We use your personal information to provide you with the Services, including to fulfill our contract with you, process your payments, process your orders, remember your preferences and items of interest, send you notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange for shipments, facilitate any returns and exchanges, allow you to post reviews, and create a personalized shopping experience, for example by recommending products related to your purchases.
Marketing and advertising. We use your personal information for marketing and promotional purposes, for example to send you marketing, advertising, and promotional communications via email, SMS, or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart, as well as your other activities on the Services.

Text messages (SMS) and mobile marketing

We may offer you to receive text messages (SMS) regarding your order, as well as promotional and marketing offers, if you have given your explicit consent for this purpose. In accordance with the Federal Data Protection Act (nLPD) and the GDPR for our European customers, your consent is required before any SMS marketing is sent. You may withdraw this consent at any time without affecting the legality of messages sent previously.

Information collected as part of this program may include your phone number, your interactions with our messages, and certain data related to your use of the Services.
This information is used to send you relevant communications, improve our marketing campaigns, and personalize your experience.
You can unsubscribe from receiving SMS messages at any time by replying STOP or by contacting us directly.

Abandoned cart messages

We use cookies and similar technologies to track items you add to your cart, including when it is abandoned. This information may be used to send you reminders via email or text message (SMS) to complete your order.

SMS data sharing

Data collected as part of text message campaigns (including consent to receive SMS and your phone number) will not be sold or shared with third parties for marketing purposes without your explicit consent. This information may be processed by technical providers acting on our behalf, solely for the purpose of providing messaging services.

Location data

In some cases, we may collect approximate location information (e.g., via IP address or your device settings) to improve our Services, personalize your experience, or tailor our communications. This data is used solely for internal purposes and is not used for precise real-time tracking without your explicit consent.

Security and fraud prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or intervene in cases of fraudulent, illegal, harmful, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for the confidentiality of your account credentials. We strongly recommend that you do not share your username, password, or any other access credentials with anyone.

Communicating with you

We use your personal information to provide you with customer service, respond to your inquiries, offer you efficient services, and maintain our business relationship with you.

Legal reasons

We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil proceedings, potential or ongoing disputes, or other contentious proceedings, as well as to enforce our terms or policies, or investigate potential violations thereof.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:

With Shopify, providers, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, processing, and shipping).
With business and marketing partners to provide you with marketing services and address advertisements to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you instruct us, make a request, or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets.
With our affiliates or more generally within our group of companies.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services. The information you submit to the Services will be transmitted and shared with Shopify, as well as with third parties who may be located in countries other than your country of residence. To learn more about Shopify's use of your personal information and your rights, you can consult Shopify's Consumer Privacy Policy. Depending on your place of residence, you can exercise certain rights regarding your personal information via Shopify's privacy portal: https://privacy.shopify.com/fr

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. We recommend that you consult their privacy and security policies as well as their other terms and conditions of use. We do not guarantee and are not responsible for the privacy or security of these sites.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us to request its deletion. We are not aware of sharing or selling personal information of individuals under 16 years of age.

Security and retention of your information

Please note that no security measures are perfect or infallible, and we cannot guarantee absolute security. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us. The duration of retention of your personal information depends on various factors, such as the need to retain this information to manage your account, provide you with the Services, comply with our legal obligations, resolve disputes, or enforce any other applicable contract or policy.

Your rights and choices

Depending on your place of residence, you may have the following rights regarding your personal information:

Right of access — you can request access to the personal information we hold about you.
Right to erasure — you can request the deletion of the personal information we hold about you.
Right to rectification — you can request the rectification of inaccurate personal information we hold about you.
Right to data portability — you can request to receive a copy of your personal information and its transfer to a third party, under certain circumstances.
Managing communication preferences — you can unsubscribe at any time from our promotional emails via the unsubscribe link included in our messages. However, we may continue to send you non-promotional emails regarding your account or orders.

If you reside in the European Economic Area or the United Kingdom, you also have the following rights:

Objection to processing and restriction — you can ask us to stop or restrict the processing of your personal information for certain purposes.
Withdrawal of consent — where we rely on your consent to process your information, you have the right to withdraw it at any time, without affecting the lawfulness of prior processing.

To exercise these rights, please contact us using the details below or visit https://privacy.shopify.com/fr.

Complaints

If you wish to file a complaint regarding our processing of your personal information, please contact us using the details provided below. Depending on your place of residence, you can also file a complaint with the competent data protection authority in your region. For the EEA, the list of supervisory authorities is available from the European Commission.

International transfers

We may transfer, store, and process your personal information outside the country in which you reside. If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's standard contractual clauses, unless the transfer is to a country recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy at any time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last Updated" date in accordance with applicable law.

Contact

If you have any questions about our privacy practices, wish to exercise any of your rights, or have any other requests, you can contact us as follows:

By phone: +33 7 80 88 95 65
By e-mail: info@lsdlboutique.ch
By mail: ALEX SMART WHOLESALE (ASWS) — 5 Rue de l'Industrie, Conthey, 1964, Switzerland

For the purposes of applicable data protection law, LSDLBoutique, operated by ALEX SMART WHOLESALE (ASWS), is the data controller of your personal information.